Sports Logos – Color Theory and the Principles of Design

Resources: Science behind colors- logocompany-Pyschology of colors:     Emotions of the Web

Essential Question: How does color theory contribute to designs?

Learning Objectives: 1. Students will make their own basic color wheel with colored pencils (Sketchbook.) 2. Students will observe sports logos for both color schemes and principles of design. 3. Students will generate a color wheel of either a corporate or sports logo in all of the primary and secondary colors.

Design Challenge:  Using Color theory and the principles of design 1. Students will design a logo for the fictitious  New Mexico – NFL or MLS soccer team called the runners ( for road runners.)  2. Students will design their own fictitious sports team logo.











2014 National Core Art Standards

  1. Generate and conceptualize artistic ideas and work.
  2. Organize and develop artistic ideas and work.
  3. Refine and complete artistic work.
  4. Analyze, interpret, and select artistic work for presentation.
  5. Develop and refine artistic work for presentation
  6. Convey meaning through the presentation of artistic work.
  7. Perceive and analyze artistic work.
  8. Interpret intent and meaning in artistic  work.
  9. Apply criteria to evaluate artistic work.
  10. Synthesize and relate knowledge and personal experiences to make art.
  11. Relate artistic ideas and works with societal, cultural and historical context to deepen understanding.




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Part of the best Fine Arts Program in the state quite possibly the Nation!

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